- Lizzy Levine
Six Reasons Every B2B Company NEEDS Social Media
B2B social media is similar to B2C because both communication channels exist. However, one of the many differences between the two formats is that B2B’s are more direct and focused on completing a transaction – such as a sale or lead generation. Here are six ways to build your customer's trust and increase their chances of purchasing.
1. People buy based on emotions.
Marketing is not just about advertising and sales. To truly connect with your customers, you need to tell your story. The best way to do that is by creating an emotional connection by sharing your personal experiences and knowledge of the industry.
2. Attract top talent.
According to recent research, 61% of employees consider culture when deciding where to work. What better way to attract top talent than by showcasing your company’s culture on social media? It can help you share what it is like to work at your company, whether behind-the-scenes stories or photos of employees doing fun things together.
CBRE is a company that embraces a social media presence and uses it as a tool to engage with employees and customers, share business news, highlight customer successes, and more.
3. Helps you build relationships
with your customers and create super fans.
A great example is Mamava- Mamava has created breastfeeding pods you see in airports, stadiums, and buildings to give mothers a safe and comfortable place to breastfeed in public. Their community of mothers is so committed that they reach out to the venues via social media and demand that Mamava pods be placed in locations.
4. It makes you more personable.
When I had my tampon vending company, I targeted the facilities operators. I was sharing my journey of building a startup, and one day, one of my Tik Toks went viral (I'm talking 2 million views). Before I knew it, I had 400+ emails from girls nationwide requesting that I contact their schools for machines. You never know the opportunity one video will give you, and it’s free, so what do you have to lose?
5. Social media helps you stand out.
Most B2B companies don’t believe they need social media, but we can conclude that it is false for the reasons I have outlined above. In addition, when creating a brand on social media as a B2B company, you set yourself apart from your competitors, build an authentic connection with your customers and make it more attractive for companies who may want to acquire you.
6. You are reaching a global audience.
An audience you otherwise wouldn’t have access to without social media. TikTok users come from different backgrounds, genders, and ages. According to Sprout Social, 47% of Tik Tok users are between the ages of 10-29; 53% are between the ages of 18-24, and 61% of users are female. 80% of these users are found in the United States, and 49% make purchase decisions after watching a new Tik Tok video. There are more Tik Tok users than any other social media app!
In conclusion, social media is critical to your B2B marketing strategy. It allows for sharing information, engaging with customers, and building brand loyalty. It can increase sales, customer loyalty, and a more substantial brand reputation when done correctly.
You know where to reach us if you need help juicing your marketing!